Vermont Life Safety
The Project
The old VLS site did not convey their value to potential customers.
Vermont Life Safety is the leading provider of life safety systems including sprinklers, fire suppression, and security and alarm installation, service and sales in New Hampshire and Vermont. VLS needed a modern site to convey their offerings.
As part of this project, a complete site overhaul was needed.
The Result
A completely new site was launched with new information and engaging content. On the content site, new copy was commissioned and all content was re-written with clear and consistent voice and conversion-focused copy. New high quality images were taken of VLS technicians in action that clearly conveyed their expertise and experience.
On the backend, all content was moved to a user-freindly CMS to allow for easy future changes and updates. Domains were consolidated and a refreshed and a brand-focused domain was launched, VermontLifeSafety.com. Additional backend infrastructure was setup for potential future use including a full cloud-based backoffice suite and new, secure email.
The new VLS site
