The ways in which consumers are influenced are countless. Many times, consumers aren’t even aware that they’ve been influenced to make a certain decision. From the every-day interactions with advertisements, to the creation of retail experiences, to the ways in which we present choices, all of these things influence consumers in one way or another.  

In the last decade, millions of opportunities have emerged for people to work in industries they may have never considered, or been able, to work in.  This is a result of what is called a “sharing economy”, a decentralized peer-to-peer marketplace in which an individual is able to buy or rent items and services from someone else. With the advent of the internet, it has become extremely easy for asset owners and those seeking those assets to find each other. As a result, the sharing economy has exploded, forever changing the ways in which people are able to work.